It can take bronwyn williams-ellis two months to produce a sculpture and while that time has to be accounted for in terms of price, she also has to be realistic. There are two sides to her business: tiles, which are produced to commission and sculpture, which is not. “With regards sculpture, I do not start a piece with a price in mind; I simply stand back and think it is worth that – given its size and quality,” she explains. “Pricing is probably easier to do on the tiles, which I have just put up to £27 each for the most complex plus postage and packing, no VAT (Value Added Tax). It is always helpful if customers come to collect.