Makers of contemporary craft are facing important challenges during a new era of digital revolution and neoliberalism. The Fourth Revolution (the fourth major industrial era since the initial industrial Revolution of the 18th century) is one of the hottest and most intriguing topics around. This next-generation industrial revolution led by artificial intelligence (AI), robotic technology, and life sciences does not just mean the advancement of technology. The changes will see the revolutionary shift of transforming the paradigm of past knowledge and values. The question is: how can craft survive?