WHEN I STARTED AS THE MARKETING INTERN FOR JOEL CHERRICO AT his company Cherrico Pottery, I had not touched clay since early high school when I made one of those dreary, wilting coil vases. During the months to come, I would learn who Warren Mackenzie is and who Shoji Hamada was, what ‘cone 10’ means and how to pronounce ‘NCECA’. I would learn that I needed more than these industry factoids to intrigue the public and educate them about ceramics. To start writing about pots, I had to find the space where my own sphere of knowledge and passion overlapped with that of the ceramics world. Then I could guide readers into this space, too.